RIA means you can feel independent too.
What is the RIA difference? Investment Advisor Representatives have a fiduciary duty to act in your best interest. That is a legal obligation, and it is expressed in the investment recommendations the Registered Investment Advisor (RIA) and their representatives make and the advice and guidance they offer. Unlike traditional investment brokers with high fees and a relatively large commission, who are asked to work by a suitability standard instead of a fiduciary standard, Registered Investment Advisors (RIAs) must fully disclose when there is even the potential for a conflict of interest.